EarlyNutrition
Long-term effects of early nutrition on later health
Minerva was sub-contracted by the EarlyNutrition project to support its outreach and media communications activities as the project entered its final year.
The team co-ordinated filming in London of experts and of ‘vox pops’ contributions to be used in the project’s promotional and educational videos, supported development of the content and timing of the social media programme and created infographics for multiple audiences. It also managed the international press relations including an online press conference for The Power of Programming conference held in Munich in Autumn 2016.
Worldwide, EarlyNutrition was the largest project investigating programming effects for health in later life. Researchers from 35 institutions in 12 European countries, the United States and Australia joined forces to study how early nutrition programming and lifestyle factors impact the rates of obesity and related disorders.
It aimed to foster the scientific basis for this programming effect and to fill the gap between scientific advances and their practical implementation into recommendations for everyday life. Evidence, particularly from the previous EU funded Early Nutrition Programming Project, EARNEST, confirmed that nutritional imbalances have a long-lasting programming effect on later health and risk of disease.
