Director of Minerva, Rhonda Smith hosted a free expert webinar in July to help European bioeconomy researchers learn how to connect with industry, consumers and policy players.
The Message Mapping webinar was aimed at researchers working in food, fisheries, agribusiness, biotech and forestry across Europe, to help them develop strategic thinking on messages, key stakeholders and tactics – and, ultimately, deliver results.
“Our webinars are designed for EU researchers – whatever stage their bioeconomy project has reached – to help them learn how to identify opportunities and methodologies to facilitate effective engagement with key stakeholders, creating real impact for their project,” explains Rhonda.
The webinar was one of the first in a series being organised by CommBeBiz, a Horizon 2020 project which aims to speed up transfer of knowledge from bioeconomy research projects to business and for social innovation
Watch the webinar: Message Mapping – what is it and how can it help research projects?