Minerva has provided media communications support for the launch of the new paperback Dead Zone: Where the Wild Things Were by Compassion in World Farming (CIWF) CEO Philip Lymbery.

The acclaimed book, which was launched on 8th March, follows the author’s two-year international investigation into how demand for cheap meat is pushing some of the world’s most iconic wildlife – such as African penguins, American Bison, Brazilian jaguar and Sumatran elephants – to the brink of extinction.

Dead Zone reveals that by taking farm animals off pasture and confining them in cramped indoor ‘factory’ farms, unsustainable industrial farming is draining the world’s natural resources and wiping out wildlife. In indoor systems, pigs and cattle are fed crops such as corn, soya or palm kernels and as forests are felled in places like the Amazon and Sumatra to grow them, wildlife gets squeezed out.

The engagement of Minerva by CIWF to support the book launch follows the success of CIWF’s international Extinction and Livestock Conference in October 2017, for which Minerva led on media communications. The event, which attracted more than 500 delegates as well as widespread international media coverage, was the first international conference to highlight the impacts of livestock production on animals, people and the planet.

All proceeds from Dead Zone: Where the Wild Things Were go to CIWF. To find out more about the book visit www.philiplymbery.com